Case - Yacht Building

Attracting top talent in a competitive sector

How a leading yacht builder achieved success with Jobster.

7% of all candidates. A quality percentage of 30%. A cost-per-click of just €1.26. These are the results achieved by one of the leading players in the yacht industry with Jobster. And that in one of the most difficult recruitment markets in the Netherlands.

The challenge: Finding skilled talent in a tight market
Recruiting top talent in yacht building is not a simple task. It is a specialized market with functions that require technical expertise, craftsmanship and a deep understanding of the maritime world.

Building a superyacht takes years. Staffing needs shift continuously: from engineers to interior builders. Add to that the structural problem of the Dutch labor market: skilled technical workers are scarce and aging is taking its toll. 

The challenge? Finding the right people at the right time while competing with other sectors for skilled professionals.

It is difficult to find talent in the yacht industry; it is a niche, tight market and everyone is fishing in the same small pond. 

Traditional methods were not enough
For years, this company relied on traditional recruitment methods:

  • Traditional job sites
  • Career fairs and industry events
  • Social media recruitment (LinkedIn, Facebook, YouTube, TikTok)
  • Strong partnerships with educational institutions
  • Print and digital outdoor advertising

The problem? These channels only reach people who are actively searching. But the best skilled workers already have a job. They don't look at traditional job sites or career fairs.

The discovery of Jobster
At that moment, a recruitment marketer at the company saw an opportunity. He knew Jobster through his network and saw the potential. "We started with a pilot and the results spoke for themselves," he recalls. Instead of waiting for candidates, Jobster sought them out proactively.

The results: Better candidates, lower costs
The figures tell a clear story:

  • 7% of all candidates now come via Jobster.
  • 30% of applicants were a high-quality match (compared to an average of 22%).
  • Cost-per-click (CPC) of just €1,26, significantly lower than LinkedIn and other platforms.
  • Cost-per-thousand-impressions (CPM) of just €0,93, compared to €4–€15 on other networks.

These results make Jobster one of the company's best-performing recruitment channels.

"Many recruitment platforms promise results. Jobster actually delivers them. We reached the right people faster, with better quality and at lower costs. It has become an important part of our recruitment strategy." – Recruitment marketeer

Why Jobster works in a niche
Unlike traditional job sites that rely on active job seekers, Jobster takes a more proactive approach. It uses programmatic job advertising to reach potential candidates. Not on job sites, but on the places where they follow their passion. Does an engineer read an article on a maritime news site? Then they'll see your vacancy there.

This way, they reached skilled workers who had never considered switching until they saw the ad. 

Greater reach with industry-specific advertising
One of the striking aspects of Jobster's approach was the ability to reach candidates in the right places—even outside traditional job sites.

"We wanted to reach professionals who were already familiar with the maritime industry, but we weren't sure how," says the recruitment marketer. "Jobster took the initiative and approached maritime publications on our behalf to explore advertising opportunities."

Easy scalability
"With Jobster, we can quickly scale our efforts," explains the recruitment marketer. "If we need to double or triple our reach overnight, we can—without disrupting campaign performance."

Other advertising platforms, such as Google and Meta, impose strict learning phases and budget limits. Jobster, on the other hand, allows flexible adjustments, making it easier to adapt recruitment efforts in real-time. This flexibility has proven to be a game-changer, allowing the company to attract the right talent exactly when needed.

Why it works
Three factors made Jobster decisive for this company:

  1. Precise targeting Jobster reaches the right target audience in ways traditional job sites cannot.
  2. Dynamic bidding system The bidding system ensures cost-effectiveness.
  3. A human approach Jobster provides personal support and regular contact.

The future of recruitment
Looking ahead, the company sees Jobster as a crucial part of their recruitment mix.

"The product speaks for itself," says the recruitment marketer. "Once companies see the results, they'll be convinced."

For companies struggling to find the right candidates—especially in niche industries—Jobster offers a smarter, more cost-effective way forward. It's not just a job site; it's a revolution in recruitment.

And for this major player in the yacht industry, it's already making waves. Pun intended.

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