Recruiting top talent in the yacht industry isn’t easy. It’s a specialized market, with roles requiring technical expertise, craftsmanship, and a deep understanding of the maritime world.
Building a superyacht can take up to five years, and staffing requirements shift depending on the project phase. Flexibility is essential. The labor market is also tight in general, younger generations are less inclined to pursue hands-on professions, and hiring needs fluctuate.
The challenge? Finding the right people, at the right time, while competing with other industries for skilled professionals.
It’s difficult to find talent in the yacht industry; it’s a niche, tight and grey industry.
For years, this company relied on traditional recruitment methods:
Despite this, they found that they had a hard time reaching high-quality applicants fast.
That’s when a recruitment marketer at the company saw an opportunity. He knew Jobster from his network and saw the potential. “We started with a pilot, and the results spoke for themselves,” he recalls.
The numbers tell a clear story:
These results make Jobster one of the company’s best-performing job platforms.
Many recruitment platforms promise results. Jobster actually delivers. We reached the right people faster, with better quality, and at a lower cost. It has become an important part of our hiring strategy.
– Recruitment marketeer
Unlike traditional job boards that rely on active job seekers, Jobster takes a more proactive approach. It uses programmatic job advertising to reach potential candidates wherever they are, whether they’re browsing news websites, lifestyle platforms, or industry-specific forums.
This made a significant difference in attracting both active and passive candidates, many of whom would never have considered a career in yacht building otherwise.
Jobster uses programmatic job advertising to reach both active and passive job seekers in niche industries, no matter where on the internet they are.
One of the standout aspects of Jobster’s approach was its ability to reach candidates in the right places—even outside traditional job platforms.
“We wanted to target professionals already familiar with the maritime industry, but we weren’t sure how to get there,” says the recruitment marketer. “Jobster took the initiative and reached out to maritime magazines on our behalf to explore advertising opportunities.”
“With Jobster, we can quickly scale our efforts,” the recruitment marketer explains. “If we need to double or triple our reach overnight, we can do it—without disrupting campaign performance.”
Other advertising platforms, like Google and Meta, impose strict learning phases and budget limits. Jobster, on the other hand, allows for agile adjustments, making it easier to adapt recruitment efforts in real-time. This adaptability has been a game-changer, ensuring the company can attract the right talent exactly when they need it.
Three factors made Jobster a game-changer for this company:
Jobster reaches the right audience in ways traditional job boards can’t. Instead of waiting for candidates to search for jobs, it proactively puts vacancies in front of the right people at the right time.
The platform’s bidding system ensures cost-effectiveness without sacrificing quality, making it easier to control ad spend.
Unlike other automated job platforms, Jobster offers personalized support. “We have regular contact with the team, discussing possibilities and optimizing campaigns together. That level of collaboration is rare,” says the recruitment marketer.
Create personalised campaigns, and easily monitor your campaign performance.
Looking ahead, the company sees Jobster as a crucial part of its recruitment mix.
“The product speaks for itself,” says the recruitment marketer. “Once companies see the results, they’ll be convinced.”
For companies struggling to find the right candidates—especially in niche industries—Jobster offers a smarter, more cost-effective way forward. It’s not just another job board; it’s a recruitment revolution.
And for this key player in the yacht industry, it’s already making waves. Pun intended.
Specialised industry or not, Jobster will get you high-quality applicants. Book a demo today to see how Jobster can transform your hiring strategy.
