Andrew Zrike
Boston, MA
currently: Just looking around
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Work history
Marketing Associate
How would you describe your time at Digitas?
OnStar/GM, (March 2007-Present)
Client facing marketing representative on all of OnStar's interactive and emerging media work
* Manage the strategy and development of onstar.com and OnStar's online advertising to retain and build OnStar's consumer base
Home Depot (August 2006 - March 2007)
Primary client contact on day-to-day development, management, and execution of cross-channel marketing programs for The Home Depot account
* Developed strategy and manage campaigns for direct marketing, email, interactive, and web initiatives in support of the Mover and In Store Clinics programs
* Analyzed results and report on effectiveness of campaigns
* Tracked spending versus budget for Mover and Clinics marketing programs... 
Account Executive
How would you describe your time at ogilvy & mather?
Lenovo International (October 2005 2004-August 2006)-
Assigned a key role in the worldwide launch of the new Lenovo brand which was created as a result of the historic acquisition of IBM's Personal Computing Division by China's leading technology company
* Managed the development and execution of television, print, interactive, and direct marketing campaigns
* Coordinated all the brand's activities related to its sponsorship of the 2006 Torino Winter Olympics
* Researched and presented analysis of competitive strategies with a particular focus on competitors' relationships with chip manufacturers
Gillette International (June 2004-October 2005) -
Responsible for implementing the Gillette Company's global advertising strategy across 60 countries for all major brands (Gillette, Oral-B, Braun and Duracell)
* Worked with the agency's global affiliates to facilitate the adaptation of Gillette's international advertising into local executions
* Developed and launched TORO, an online system that tracks global advertising adaptations...
BBDO
February 2003 to May 2004
Account Coordinator
How would you describe your time at BBDO?
Supported the Office Depot Account Group's development of above the line advertising
Conducted and presented competitive market research
Education
Internation Studies
How would you describe your time at Middlebury College?
* BA degree - June 2002
* Major: International Studies (European Concentration)
* Spent first semester of Junior Year in Madrid, Spain
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